“Mr. Cellophane shoulda been mine name,” warbles Amos Hart in the Broadway smash hit Chicago. “’Cause you can look right through me, walk right by me and never know I’m there…”
Certainly, Amos’ transparency is a source of pain for him, but another type of transparency can be a source of serious profitability for dental professionals.
Case in point – the dentist who not only listens to his or her patients but who gives unbiased, clear-cut advice based on those patients’ questions, needs and wants.
Imagine the joy that a client feels when he/she realizes his/her dentist and hygienists aren’t trying to constantly “up-sell” but are being perfectly honest and unambiguous about procedures, plans and pricing.
In this day and age, such transparency is truly rare… which makes it valuable, a true treasure.
Too many dental professionals have bought into the notion that everything they do has to have an ulterior motive or lead to them making a few bucks that very instant. What they don’t understand is that long-term relationships – not flash-in-the-pan “quick sells” – are what will keep a practice afloat for generations.
Be a treasure to your patients – treat your relationship with them as a transparent partnership and reap the rewards.
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