Thursday, July 9, 2009

When You Selflessly Give, You Truly Live

Have you ever seen the bumper sticker that flashes the phrase: “Commit Random Acts of Kindness”? Sure, it sounds hokey, but there may just be something to it.

Many of the “big name” marketers are huge proponents of altruism. They understand that being a leader carries with it the responsibility to “give back” in meaningful ways.

What was the last unselfish act you performed? (And I do mean completely thoughtful and considerate, as in never intending to get anything in return?)

If you can’t think of an example from the past day or two, it’s high time to start embracing the philosophy that “to give” is “to live”… and vice versa.

See, your life can’t only be about profits. Even if you are driven to succeed monetarily, you still have to give back to others. It’s your duty. You must start making the world around you a little brighter for others, one “random act of kindness” at a time.

Make your significant other a wonderful cooked breakfast when a bowl of cold cereal would suffice. Help a neighbor bring in the groceries (extra points if the trip includes a staircase!) Assist a colleague with a project for no other reason than to make sure he or she finishes by the deadline.

Interestingly, as you commit to this kind of giving, you’ll begin to “get”. I don’t mean simply dollar-wise, either (though that can happen down the road), but in more substantial ways. It’s quite amazing.

Try it yourself for a week. Give of yourself at least three times a day. Start each morning by telling yourself you’re going to give back, and then follow through on your plans. I guarantee you that by the end of the week, you’re going to be amazed at how much stronger you feel.

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